Starbucks is experimenting
with blockchain technologies alongside other initiatives to try and increase
customers by creating a more personal and seamless experience in its stores.
At the recently held
Microsoft Build 2019 conference, CEO Satya Nadella presented a demo on how
Starbucks is using new technologies to deliver its signature customer
experience. In order to offer more personalised experience for customers who
use the Starbucks mobile app, the coffeehouse chain is using reinforcement
learning technology that learns to make decisions in unpredictable environments
based upon external feedback.
custom-make order recommendations through the reinforcement learning platform
–developed and hosted in Microsoft Azure – which helps them by suggesting based
on local store inventory, popular selections, weather, and time of day,
community preferences and previous orders.
The primary focus here
is to bring greater financial possibilities for coffee farmers and allow the
customers track their coffee back to its source. This is said to be an ideal
use case for Ethereum due to its transparent multiple individual nodes that
verify transactions. Every involved party can freely track every single
transaction made on Ethereum through Etherscan.
Kevin Johnson, CEO of
Starbucks, said: “Over the next two years, we will look to demonstrate how
technology and innovative data platforms can give coffee farmers even more
financial empowerment. We’ll leverage an open-source approach to share what we
learn with the rest of the world. Starbucks is actively strengthening its brand
by helping farmers get a fairer share of their work and also making the crypto
community like the brand more.”
Last month, the Indian Commerce Ministry launched a blockchain based coffee e-marketplace app that conducts transparent coffee trade in the country. The app is believed to bring a positive transformation among consumers who look for real Indian coffee, as well as the grower who would be paid fairly for the coffee produced.
Interested in hearing more in person? Find out more at the Blockchain Expo World Series, Global, Europe and North America.
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Credit: Blockchain News